Founded by brothers Jonathan and Alex Petrides in 2017, allplants makes plant-based living exciting and easy, delivering mouthwatering, healthier food to busy homes UK-wide. The science is irrefutable. Eating more plants is the #1 way to help yourself and our planet thrive. That’s why, at allplants we’ve started by making eating more plants a supremely positive and exciting choice: a fiesta of flavour, not a fast.

Since launching in 2017, allplants is already the leading plant-based living platform in Europe having served up >7 million meals to UK homes who subscribe for feel-good, healthier living. This track-record resulted in a record-breaking Series B raise in Summer 2021 and our launch into retail.

The plans for 2024 and beyond are as exciting as they are delicious - growing the product range to serve a growing community and expanding the production space in Blackhorse Road (The Greenhouse).

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The role:

We are looking for a creative, proactive, and curious Content Creator to join our Marketing & DTC Team. You will play an integral role in brand awareness, storytelling, and delivering new customer acquisitions. Delivering on brand strategy to ideate, create, and edit engaging content.

You are passionate about social, advertising, and love creating content. You understand the power it has to shape movements and have real influence on the world around us. As such you will play an essential role in creating content and adverts for paid & organic social, building our community, and advocating for their opinions and ideas.

We are looking for someone who is confident with video & native (in-app) content creation, both behind the camera & in-front of the camera, and eager to get stuck into any challenge.

This is a permanent position with a salary of £27,000 to £35,000 DOE

What you'll be doing

• In a nutshell you’ll consistently be coming up with original, creative ideas for both Paid and Organic digital content, driven from consumer insight, and taking them from scamp to delivery. Bringing bold ideas for allplants to cut through and reach the Plant Curious.
• Working with the Brand Marketing Lead & Growth Marketing Lead to develop the high velocity creative testing strategy for Paid Social, ideating concepts, and then bringing them to life (filming & editing them).
• Developing content for Org Social, working alongside our Social Media & Partnerships Manager to ideate, film, edit stills & videos (mainly Insta & TikTok). Covering posting schedule & caption creation when Social Media Manager is on holiday.
• We’re a roll up your sleeves kind of place, and there will be plenty of opps to roll your creative juices across other marketing channels. I.e if you have an idea that works across social & email, you’ll edit the asset so it works on email too.
• You’ll also be assisting our Senior Creative Designer when we’re planning brand shoots
• Being a brand champion; taking responsibility for guardianship of our guidelines and how they are applied across all customer touch points, ensuring the content you’re creating is both bold & consistent

Who you are

• Entrepreneurial - with a sense of drive, ambition, speed of learning and bias to action (we’re a roll your sleeves up start-up)
• See everything as a content opp - you have confidence and a natural curiosity for people and storytelling, you will always push the bar to find unique angles and ideas
• Great collaborator and team player - every role at allplants works in cross collaboration with other people across the team. Whilst you’ll lead your area, the collective genius is what really builds our plans to have impact, and then it’s down to each of us to be accountable and deliver on our parts, in time and in full.
• You thrive from the variety of working across a broad range of tasks in any day, from brainstorming new concepts, to planning a new shoot, solo filming a Tiktok, or editing an asset for email
• Brimming with energy and a creative mind, with a passion for the plant-powered future we’re building. You have your finger on the pulse of media & culture; with an awareness of visual trends and the language used on social media
• Eager to learn - you don’t know everything, but you want to learn it all. You’re curious and unafraid to ask questions
• A big foodie - you love the idea of spending many hours of your week ideating how we can create 5* food experiences.

What you'll need

We’re open-minded and believe smart, driven people can learn fast, but you’ll be a great fit here if you have:

• Must have experience creating content on Tiktok, Instagram, CapCut
• Nice to have experience using Premiere Pro, Adobe Effects, & Adobe Illustrator
• Nice to have knowledge of cameras, mics, & lighting
• Previous experience in a social and/or content related role
• Experience working in a busy agency or start-up environment would set you up for the role here well
• Understanding of how to turn customer insights into compelling content
• To be able to come into our office in Blackhorse Road at least 3 days a week (for content creation)

*There's quite a bit on this list. If you feel you have some of the experience but not all of it, please do still apply. We love developing our team 💪

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What we offer

🌍 Be part of a certified B-Corp, dedicated to using commercial growth to better serve people & planet

🏖 24 days holiday (plus 8 bank holidays)

🎂 plus an additional day off for your birthday

🧘‍♀️ Health & Well-being cover with Medicash

📚 Yearly learning allowance

💻 Hybrid working model: 2+ days at allplants HQ in Walthamstow aka “The Greenhouse”

🕰 Flexible working hours

💪 Gym discounts

🚲 Cycle to work scheme

🍼Maternity/Paternity/Adoption Leave: 16 weeks paid leave for primary caregiver & 8 weeks for secondary caregiver

💔 Pregnancy loss support leave

🚀 Real opportunities to accelerate your learning & growth (we see 1 year with us being equivalent to 2 year elsewhere)

💰 Competitive salary and stock options from day one

🌱 50% discount on allplants products

🥗 Free healthy lunches, breakfast and snacks, and lots of allplants tastings

✨ Chance to join one of Escape The City’s Top 100 companies to work for & #7 in Startups' Top 100 most disruptive and innovative startups✌️

✨ Chance to join one of Escape The City’s best companies to work for & Startups' #7 in most disruptive and innovative startup✌️

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At allplants diversity is about embracing differences, creating possibilities and growing together, in terms of our business but also our culture. We fully embrace diversity by giving full and fair consideration to all applicants, and proactively support the growth and development of our team members, regardless of age, disability, gender, race, religion or belief, sexual orientation, marriage or civil partnership, pregnancy, maternity or family structure.

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Locations

The Greenhouse (HQ & Production)

Remote status

Hybrid Remote

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