Marketing Operations Consultant (FTC)
Atlan
Data is at the core of modern business, yet many teams struggle with its overwhelming volume and complexity. At Atlan, we’re changing that. As the world’s first active metadata platform, we help organisations transform data chaos into clarity and seamless collaboration.
From Fortune 500 leaders to hyper-growth startups, from automotive innovators redefining mobility to healthcare organisations saving lives, and from Wall Street powerhouses to Silicon Valley trailblazers — we empower ambitious teams across industries to unlock the full potential of their data.
Recognised as leaders by Gartner and Forrester and backed by Insight Partners, Atlan is at the forefront of reimagining how humans and data work together. Joining us means becoming part of a movement to shape a future where data drives extraordinary outcomes.
Overview
Atlan is seeking a results-driven Marketing Operations Consultant based in India for a 12-week engagement to execute mission-critical MarOps projects. The consultant will be responsible for implementing and optimizing key marketing infrastructure initiatives to improve customer engagement and conversion rates.
Project Scope & Deliverables
1. Email Deliverability Enhancement - Mission Inbox Implementation
Execute the MissionInbox solution to address email effectiveness
Support implementation of dedicated IP infrastructure and domain management
Configure and optimize integration with Outreach
Implement and monitor domain warm-up process
Establish reporting to track deliverability metrics and campaign performance
2. Website Chat Deployment
Implement and optimize chat functionality on Atlan.com
Design visitor flow logic and conversation paths
Configure routing rules to direct inquiries to appropriate team members
Establish and monitor SLAs for chat response times
Create documentation and reporting for chat performance
3. Contact & Account Scoring and Enterprise ICP Enrichment Model
Analyze current data enrichment processes and identify gaps
Develop appropriate waterfall enrichment model for enterprise contacts
Build a contact and account scoring framework
Test and validate enrichment quality against ICP requirements
4. Sync Contact & Account Activity between Systems
Diagnose and resolve synchronization issues between Hubspot, Salesforce, and Outreach
Fix email activity visibility gaps (e.g., emails not appearing in Hubspot)
Implement robust bi-directional sync for contact activities across platforms
Set up monitoring to ensure ongoing data integrity and consistency
5. Contact-Level Deanonymization
Assess current website visitor tracking and enrichment capabilities
Research and evaluate deanonymization vendors for enterprise ICP fit
Implement selected solution for identifying anonymous website visitors
Integrate visitor data with existing marketing and sales systems
Create processes to leverage deanonymized contact data for improved conversions
Required Qualifications
8+ years experience in marketing operations roles with proven expertise in B2B SaaS
Strong understanding of email deliverability, IP warming, and domain management
Experience implementing and optimizing website chat solutions
Knowledge of visitor tracking, lead enrichment, and data management tools
Technical skills in marketing automation platforms and CRM systems (Outreach, Salesforce, Hubspot)
Self-directed with ability to drive projects to completion with minimal supervision
Excellent communication and documentation skills
Engagement Details
Contract duration: 12 weeks
Location: Remote (India-based)
Expected start date: May 2025
Weekly status reporting and milestone reviews required
Success Criteria
Successful implementation of Mission Inbox with demonstrated improvement in deliverability metrics
Fully functional chat deployment with defined flows, routing rules, and SLAs
Operational contact-level deanonymization system with enrichment process in place
Documented recommendation for waterfall enrichment model with implementation plan
Complete knowledge transfer and documentation for all implemented systems
Why Atlan for You?
At Atlan, we believe the future belongs to the humans of data. From curing diseases to advancing space exploration, data teams are powering humanity's greatest achievements. Yet, working with data can be chaotic—our mission is to transform that experience. We're reimagining how data teams collaborate by building the home they deserve, enabling them to create winning data cultures and drive meaningful progress.
Joining Atlan means:
Ownership from Day One: Whether you're an intern or a full-time teammate, you’ll own impactful projects, chart your growth, and collaborate with some of the best minds in the industry.
Limitless Opportunities: At Atlan, your growth has no boundaries. If you’re ready to take initiative, the sky’s the limit.
A Global Data Community: We’re deeply embedded in the modern data stack, contributing to open-source projects, sponsoring meet-ups, and empowering team members to grow through conferences and learning opportunities.
As a fast-growing, fully remote company trusted by global leaders like Cisco, Nasdaq, and HubSpot, we’re creating a category-defining platform for data and AI governance. Backed by top investors, we’ve achieved 7X revenue growth in two years and are building a talented team spanning 15+ countries.
If you’re ready to do your life’s best work and help shape the future of data collaboration, join Atlan and become part of a mission to empower the humans of data to achieve more, together.
We are an equal opportunity employer
At Atlan, we’re committed to helping data teams do their lives’ best work. We believe that diversity and authenticity are the cornerstones of innovation, and by embracing varied perspectives and experiences, we can create a workplace where everyone thrives. Atlan is proud to be an equal opportunity employer and does not discriminate based on race, color, religion, national origin, age, disability, sex, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other characteristic protected by law.