About Us:-

At BluSmart, we are building India’s largest all-Electric ride hailing service and EV Charging network. BluSmart is the first of its kind 100% electric mobility platform that partners with the world's leading electric vehicle manufacturers, mobility technologies and unlocks the era of smart urban electric mobility for consumers. Having raised over $50 million over the past 24 months, we are all geared up for the next stage of growth! Together, we can accelerate the adoption of affordable shared electric mobility and improve the safety and quality of life in our cities.

Responsibilities:-

• Conduct comprehensive on-the-ground market research to gather insights and data based on the marketing team's requirements
• Plan, strategize, and execute offline marketing activities and campaigns with the help of external vendors
• Develop and implement BTL and activation campaigns in Bangalore that align with the company's business goals and objectives
• Collaborate closely with the internal marketing team to provide actionable insights across various verticals, help in identifying events and brands to partner in Bangalore
• Proactively perform in-depth analysis to identify trends and opportunities across user cohorts in Bangalore
  
  

Skillset:-

• 2-3.5 years of work experience in offline and BTL marketing
• Proficiency in both Kannada and at least one other South Indian language
• Strong understanding of various media inventories, rates, and Bangalore's geographic landscape
• Keen understanding of content preferences for different demographic groups in Bangalore
• Excellent skills in Microsoft Excel and PowerPoint
• Self-motivated, detail-oriented, adept at autonomous learning, and highly organized
  
  

Qualifications:-

• Bachelor's or master’s degree in marketing, Communications, or a related field.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content.
• Familiarity with various offline media platforms, trends, and best practices.