Location: Kisumu, Homabay, or Siaya, with travel

Experience: 3 - 6 Years

Job Summary

We are looking for a Sales and Marketing Lead with 3 - 6 years of experience building and managing a network of sales agents. You will be building a sales network from scratch and managing hyper-local marketing campaigns to drive the uptake of Cherehani’s products.

Key Responsibilities

Sales Network & B2B Growth

• Identify and recruit local sales agents.
• Recruit, train, and manage a team of field sales agents.
• Take full ownership of the monthly sales targets.

Hyper-Local Marketing Execution

• Lead "below-the-line" activities, including roadshows, market activations, and community outreach.
• Oversee the deployment of billboards, signage, and flyer distribution, ensuring maximum visibility in high-traffic commuter zones.

Strategy & Analytics

• Monitor trends to ensure Cherehani remains competitive
• Track and report on Sales KPIs, Customer Acquisition Cost (CAC), and the ROI of various marketing channels.
• Develop the "playbook" for scaling Cherehani’s products.

Requirements

1. 3–6 years in Sales, Route-to-Market (RTM), or Marketing within the Buy Now Pay Later (BNPL), Solar, FMCG, or Retail sectors in Kenya.
2. Proven track record of building sales networks or managing distributor channels.
3. Deep understanding of the consumer psyche in rural Kenya.
4. Proficient in using social media tools and basic CRM/POS software to track sales.

What We Offer

1. Competitive compensation
2. Opportunities for professional growth
3. Supportive and collaborative culture

How to Apply

Submit your CV and cover letter to careers@cherehani.org

Subject: Sales and Marketing Lead