Position Description

- Create and manage project timelines, budgets, and resources to ensure successful campaign delivery.

- Conduct market research and analysis to identify target audiences and develop effective messaging strategies.

- Collaborate with cross-functional teams, including creative, digital, and sales, to ensure campaign integration and alignment.

- Monitor and analyze campaign performance metrics to optimize results and ROI.

- Manage vendor relationships and negotiate contracts to ensure cost-effective campaign execution.

- Stay up to date with industry trends and best practices to continuously improve campaign effectiveness.

- Develop and maintain strong relationships with key stakeholders, including internal teams and external partners.

- Communicate campaign progress and results to senior leadership and other stakeholders.

- Ensure compliance with legal and regulatory requirements, including data privacy and advertising standards.

Visual Design & Video Production:

- Create visually appealing and effective designs for social media, posters, banners, and other POSM materials mockups.

- Ensure that designs are consistent with brand guidelines and reflect the desired message and tone.

- Shoot and edit videos that effectively communicate the desired message and tone.

- Ensure that videos are of high quality and meet technical requirements for various platforms.

- Capture videos and pictures of special company events and activities.

- Maintain brand consistency across all marketing materials and campaigns.

- Understand the brand guidelines and apply them to the design and video elements.

- Ensure the visual content reflects the brand's values, tone, and personality.

- Manage time effectively to ensure that design projects are completed on schedule.

- Prioritize tasks to ensure that urgent projects are completed first.

- Proactively manage workload to prevent backlog and ensure timely completion of projects.

- Ensure Monthly social media designs are designed a month ahead. For example, May creatives should be completed by April 1st.

Quality Assurance:

- Conduct quality checks on designs and videos to ensure that they meet the desired standards.

- Use feedback from the social media Officer and Team Lead to make necessary revisions and ensure that designs meet their needs.

- Ensure that all final designs and videos are technically correct and suitable for their intended purpose.

- Ensure all final designs are properly filed and labeled.

Leads Generation and Content Tracking & Support:

- Collaborate with the marketing team to ensure the visual content effectively communicates key messages and attracts leads.

- Develop visually compelling lead generation assets, including landing pages, banners, call-to-action buttons, and email templates.

- Optimize the design elements to encourage user engagement and conversion.

- Work closely with the marketing team to align design concepts with lead generation strategies and target audience preferences.

Collaboration and Communication:

- Collaborate with stakeholders such as the social media Officer to understand their design needs.

- Communicate effectively with the social media Officer to ensure that their needs are met and that design solutions align with business objectives.

Requirements

- Bachelor's degree in in any course

- 3-5 years of experience in graphic design

- Proficient in Adobe Creative Suite and video editing software

- Strong communication skills to effectively collaborate with teams and stakeholders

- Conceptual thinking to develop creative and innovative design solutions

- Typography skills to create visually appealing and well-organized graphics

- Design skills to craft compelling visual content for social media and trade branding