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Regional Sales Manager

d.light

d.light

Sales & Business Development
Gulu, Uganda
Posted on Nov 1, 2025

Job Description

Job Location: Northern Uganda

Reporting to: Head of Sales & Distribution

Direct Reportees: Territory Sales Managers

Job Purpose: -

The job holder will be responsible for achieving revenue targets for their assigned region by aligning their sales teams to volume sales of units s as per the budget and collections targets


Roles & Responsibilities

  • Provide market leadership in the design & entrenchment of Retail execution, mutual benefit customers’ trade relationships while building healthy product & brand portfolios.
  • Ensure the sales team win at the Point of Sale (POS) through excellent Trade Marketing execution & relationship management.
  • Lead in the formulation of the tactical sales strategy, Business plans implementation programs & budgets within designated region.
  • Engage & manage staff performance, capability & capacity development through coaching & field accompaniments.
  • Optimize Route to Market through design & implementation of robust best practice in sales & Distribution models including third party management.
  • Be the company’s main representative in the region
  • Ensure quality customers are on boarded and delinquency is maintained below 20% hence achieving the collections target
  • Ensure stock / Inventory management is done with in the acceptable and laid down procedures and expectations at each and every stock location under their jurisdiction
  • Review and assess new customers on-boarded within their area of jurisdiction for quality of payments to ensure the portfolio health is within the defined threshold
  • Evaluate and study high-risk accounts and analyze all customer payment patterns within the area of jurisdiction to drive compliance as per defined risk & Quality of Sales processes by taking the necessary remedial actions to cause-correct customers behind their payment schedules

Requirements

Desired Skills and Experience

  • Minimum of a degree or its equivalent in a business field acquired from a reputable university.
  • At least 5 years’ experience working in a rapid sales growth environment.
  • Proven track record of hitting and exceeding targets and building partnerships
  • Demonstrate problem solving capability – ability to create win-win situations while deriving desired numbers and outcomes.
  • Excellent written and verbal communication skills.
  • Competency in Microsoft applications including word, excel and outlook.
  • Superb interpersonal skills.
  • Willingness to spend an average of 4 days a week in the field
  • A valid Ugandan driving license
  • Strong mindset for continuous improvement and meeting or exceeding expectations and able to demonstrate complete discretion and confidentiality.
  • Passion for social enterprise, development of people and environmental benefits.