Content Marketing Manager

Location: Pune, Maharashtra, India

About Us:

Ecozen is a leading climate-smart tech company dedicated to building a smart and sustainable future. With a strong focus on creating engaging and impactful content, we're committed to delivering compelling narratives that resonate with our target audience and drive brand growth.

Job Description:

As the Content Marketing Manager, you will lead our content marketing efforts, playing a pivotal role in shaping our brand narrative and engaging our audience through strategic content initiatives. Leveraging your expertise in content ideation, development, and distribution, you will be responsible for creating and executing content strategies that drive brand awareness, engagement, and conversion.

Responsibilities:

Content Strategy and Ideation:

• Develop and execute a comprehensive content strategy aligned with our brand objectives, target audience insights, and market trends.
• Conduct research to identify key topics, themes, and storytelling angles that resonate with our audience and differentiate our brand.
• Collaborate with cross-functional teams to align content initiatives with marketing campaigns, product launches, and business objectives.

Content Development and Production:

• Lead the ideation, creation, and production of high-quality content across various formats, including articles, blog posts, videos, infographics, podcasts, and social media posts.
• Work closely with internal teams, external agencies, freelancers, and influencers to develop engaging content that reflects our brand voice and values.
• Ensure content consistency, quality, and relevance across all channels and touchpoints.

Content Distribution and Amplification:

• Develop and implement strategies to maximize the reach and impact of content through targeted distribution channels and platforms.
• Utilize digital marketing tools and techniques, including SEO, social media marketing, email marketing, and content syndication, to amplify content reach and engagement.
• Monitor content performance metrics and adjust distribution strategies based on audience behavior and platform algorithms.

Audience Engagement and Community Building:

• Foster meaningful connections with our audience through interactive and participatory content experiences.
• Encourage user-generated content and community engagement initiatives to enhance brand loyalty and advocacy.
• Monitor audience feedback, comments, and sentiment to inform content strategy and optimization efforts.

Performance Tracking and Optimization:

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of content marketing efforts and track ROI.
• Analyze content performance data and audience insights to identify trends, opportunities, and areas for improvement.
• Implement iterative improvements and adjustments to content strategy based on data-driven insights and feedback.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field. MBA or advanced degree is a plus.
• Minimum of 10 years of experience in content marketing, with a proven track record of success in content ideation, development, and distribution. Rural market experience preferred.
• Strong storytelling abilities and creative flair, with the ability to craft compelling narratives that resonate with diverse audiences.
• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
• Proficiency in digital marketing tools and platforms, including content management systems, social media platforms, analytics tools, and marketing automation platforms.
• Strong analytical mindset, with the ability to interpret data, extract insights, and make data-driven decisions to optimize content performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.
• Passion for content creation, innovation, and staying ahead of industry trends.

Benefits:

• Competitive salary and performance-based incentives
• Professional development opportunities
• Vibrant and inclusive work culture

If you're passionate about content marketing and have a proven track record of success in content ideation, development, and distribution, we'd love to hear from you! Apply now and join our team as we strive to create meaningful and impactful content that resonates with our audience.