Job Role: BU Sales & Strategy Manager (BUSSM)

Mode: In-person

Reporting to: BU Head

Span of Control: Center Managers

About The Role

The BU Sales & Strategy Manager (BUSSM) is responsible for driving end-to-end business outcomes across Mobilization (Sales), Training, and Placements within the assigned Business Unit. The role focuses on designing and executing effective sales and marketing strategies, building strong partnerships with corporates and colleges, optimizing marketing investments, and enabling academies to consistently achieve inception and placement targets.

This role requires a strong blend of strategic thinking, execution excellence, stakeholder management, and data-driven decision-making.

Key Responsibilities

Strategy & Planning:

• Design and implement the BU-level Sales, Mobilization, Training, and Placement strategy.
• Develop center-wise mobilization plans and monthly action plans aligned with business goals.
• Create, standardize, and roll out the Mobilization–Training–Placement (MTP) framework across academies.
• Execute the BU Annual Operating Plan (AOP) to achieve enrollment, inception, and placement targets.
  
  

Mobilization & Marketing

• Lead learner mobilization through digital marketing, cold calling, email campaigns, job fairs, institutional tie-ups, and business partner networks.
• Develop and manage local partnerships with colleges, institutions, and mobilization partners.
• Plan and execute monthly online and offline marketing campaigns for each center.
• Generate high-quality leads and build a strong, sustainable learner database.
• Track, analyze, and improve ROI across all marketing initiatives.
• Optimize marketing spend-to-enrollment ratios.
  
  

Training & Operations

• Ensure effective training delivery with 90%+ trainer and infrastructure utilization.
• Coordinate with training teams to align course delivery with learner and industry needs.
• Support centers to ensure smooth operations and timely batch commencements.
• Ensure consistent execution of ground-level operational activities across centers.
  
  

Placements & Partnerships

• Build and maintain a strong network of corporate partners to support placement outcomes.
• Enable centers to consistently achieve placement targets.
• Align mobilization and training efforts with current industry demand and job opportunities.
• Strengthen relationships with clients and partners to improve hiring and placement success rates.
  
  

Monitoring & Reporting

• Track center-wise performance across leads, enrollments, training utilization, and placements.
• Measure campaign effectiveness and prepare periodic MIS and performance reports.
• Use data insights to refine strategies, improve efficiency, and drive better results.
  
  

Key Deliverables

• Achievement of mobilization, inception, training, and placement targets.
• Improved lead quality, conversion ratios, and enrollment outcomes.
• Strong partnerships with corporates, colleges, and business partners.
• Enhanced cost efficiency and marketing ROI.
• Optimal utilization of trainers and infrastructure across centers.
  
  

Collaboration & Stakeholder Management

• Shared Accountabilities: Mobilization | Training | Placements | Client Relationships
• Key Stakeholders: Center Managers, Lead Generation Team, Lead Conversion Team, Placement Managers, Central Marketing Team
  
  

Required Skills & Competencies

• Strong expertise in sales and marketing strategy execution.
• Proven experience in lead generation, conversion management, and funnel optimization.
• Partnership development and stakeholder management capabilities.
• Understanding of training operations and placement-linked delivery models.
• Strong data analysis, reporting, and ROI tracking skills.
• Excellent planning, execution, people management, and leadership skills.
• Ability to work in a target-driven, multi-center environment.