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Field Marketing Executive (Upstream)



Marketing & Communications
Surabaya, Surabaya City, East Java, Indonesia
Posted on Tuesday, August 15, 2023

Job Description:

  • Develope regional Trade Marketing strategies
  • Translated shopper research into shopper insights to be implemented into channel strategies
  • Integrate the Trade Marketing plan and its execution in the regional context
  • Ensured that Channel Development Management is applied and evaluated
  • Ensured the trade marketing budget is utilized efficiently and effectively
  • Ensured that the utilization of trade marketing funds is substantiated by concrete evidence
  • Analyze and reviewing the outcomes of all trade marketing activities
  • Formulate Placement and Merchandising Visibility strategies to be implemented through careful selection of appropriate types of POSM, placement in line with decision corridors, and cost-effectiveness
  • Ensured that the allocation and utilization of POSM are supported by proper POSM allocation planning
  • Develope a Customer Relationship Program to cultivate Customer Loyalty
  • Ensured sales and distribution growth

Job Requirements:

  • Minimum bachelor's degree
  • Minimum 3 years of experience in the field of sales
  • Have experience and knowledge of the process and analysis of sales data in the retail industry
  • Sales skills / Salesmanship
  • Territory management skill
  • Knowledge of distribution