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Trade Marketing Sr. Associate (Upstream & B2C)



Marketing & Communications
Posted on Tuesday, August 15, 2023

Job Description:

  • Develope regional Trade Marketing strategies
  • Translated shopper research into shopper insights to be implemented into channel strategies
  • Integrate the Trade Marketing plan and its execution in the regional context
  • Ensured that Channel Development Management is applied and evaluated
  • Ensured the trade marketing budget is utilized efficiently and effectively
  • Ensured that the utilization of trade marketing funds is substantiated by concrete evidence
  • Analyze and reviewing the outcomes of all trade marketing activities
  • Formulate Placement and Merchandising Visibility strategies to be implemented through careful selection of appropriate types of POSM, placement in line with decision corridors, and cost-effectiveness
  • Ensured that the allocation and utilization of POSM are supported by proper POSM allocation planning
  • Develope a Customer Relationship Program to cultivate Customer Loyalty
  • Ensured sales and distribution growth

Job Requirements:

  • Bachelor’s degree in any majors
  • Experience at least 3 years in Sales
  • Have a good knowledge of sales data analysis and processes within the retail industry
  • Proficient in salesmanship and selling skills
  • Having a strong understanding of distribution