Marketing Specialist (Bangkok)

Location: Bangkok, Thailand (Farmforce office - Sukhumvit 33)

Reporting to: Chief Commercial Officer (CCO)

Collaborates with: Head of Strategic Growth & Partnerships, Sales team, Product/Customer Success (as needed)

Type: Full-time

About Farmforce

Farmforce is a B2B SaaS platform that helps agri-commodity companies (e.g., cocoa, coffee) strengthen traceability, compliance, sustainability, and operational excellence from the first mile of the supply chain.

Role summary

We’re looking for a hands-on Marketing Specialist to own Farmforce’s day-to-day global marketing execution. You will run our digital channels, manage HubSpot, coordinate content production, and support events/webinars that drive a qualified pipeline for the commercial team.

This role is ideal for someone who enjoys a mix of demand generation, marketing operations, and content coordination, and who can work independently while partnering closely with Sales.

Key responsibilities

1) Demand generation & digital performance

● Plan and execute digital campaigns across owned and paid channels (LinkedIn, Google Ads, retargeting, email).

● Manage performance reporting: traffic, conversion rates, CPL/CAC signals, MQL→SQL conversion, pipeline influence.

● Maintain and optimize landing pages and conversion journeys.

2) Website & social media

● Own website updates and performance optimization (content updates, landing pages, SEO basics, analytics).

● Manage social media calendar and execution (organic + paid), community monitoring, and performance tracking.

3) Marketing operations (HubSpot)

● Own HubSpot configuration and hygiene: lists, properties, workflows, scoring (if used), lead routing, lifecycle stages.

● Run email nurturing and newsletter programs.

● Produce consistent dashboards and reporting for CCO and leadership.

4) Content & thought leadership production

● Coordinate content creation internally and with freelancers/agencies (blog posts, case studies, decks, short videos).

● Ensure content matches Farmforce positioning and supports priority campaigns and events.

●Support flagship thought-leadership initiatives (e.g., Traceability Barometer) from an execution/project management standpoint.

5) Events & webinars

● Coordinate trade fairs, conferences, and webinars end-to-end: planning, promotion, logistics, and follow-up assets.

● Work with Sales to ensure lead capture, fast follow-up, and post-event performance analysis.

6) Sales enablement support

● Maintain and update core commercial assets (one-pagers, pitch decks, customer stories).

● Support account-based initiatives with lists, sequences, and campaign execution (in coordination with Sales).

What success looks like (first 6–12 months)

● Reliable execution cadence across web/content/social/email with visible improvement in funnel conversion.

● HubSpot is clean, usable, and producing consistent reporting; lead routing and nurture flows run smoothly.

● Increased number of qualified meetings/pipeline influenced by campaigns and events.

● Events/webinars are predictable “plays” with repeatable processes and measurable outcomes.

● Content production runs on schedule via a lightweight freelance/agency bench when needed.

Requirements

● 4–7 years of experience in B2B marketing (SaaS/tech preferred).

● Demonstrated ability to run performance campaigns and report on outcomes (not just activity).

● Hands-on experience with HubSpot (or similar CRM/marketing automation); comfortable owning workflows and data hygiene.

● Strong written English; able to manage content production with subject-matter experts.

Practical experience coordinating vendors/freelancers (writers, designers, video).

● Organized, reliable, comfortable in a lean environment with high ownership.

Nice to have

● Experience in sustainability, supply chain, agriculture, or compliance-related industries.

● Basic SEO/content strategy understanding (keyword research, on-page hygiene).

● Familiarity with webinar tools and event lead capture workflows.

● Experience supporting ABM-style campaigns with Sales.

Why this role

● High ownership, broad scope, direct impact on commercial outcomes.

● Opportunity to work in a global, mission-driven context (supply chain sustainability and compliance).

● Small team environment with short decision loops and room to shape how marketing is done.

What We Offer

• Competitive senior salary and benefits package with an attractive commission plan.
• Global exposure in the AgTech and food supply‑chain ecosystem.
• Travel to exciting and impactful project locations worldwide.
• Inclusive and casual work environment.
• Opportunities for professional development and career

How Do I Apply?

Please fill in this APPLICATION FORM: https://forms.gle/qiBX9fXWPkm6yTrr7