We are looking for a Customer Lifecycle & Loyalty Manager to lead data-driven customer engagement strategies for FatHopes Energy’s digital recycling ecosystem, which rewards households and businesses for responsible waste management.

This role will leverage large customer datasets to identify behavioural insights, develop segmentation models, and implement targeted lifecycle campaigns across acquisition, activation, retention, and win-back stages. The successful candidate will design and optimize loyalty and engagement programs to increase platform participation, improve customer retention, and maximize long-term customer value.

Responsibilities

Lifecycle Strategy

• Develop lifecycle strategies across acquisition, activation, engagement, retention, and win-back
• Identify customer behaviour patterns across the lifecycle
• Design and execute targeted lifecycle campaigns

Data & Analytics Environment

• Work with large customer datasets to analyze behaviour and engagement patterns
• Build customer segmentation models to drive targeted campaigns
• Use tools such as SQL, Excel, and BI platforms (PowerBI/Tableau) to extract insights and measure program performance
• Collaborate with product and data teams to develop dashboards and lifecycle KPIs

Customer Data & Segmentation

• Analyze datasets to identify behavioural insights
• Develop segmentation models based on value, activity, and engagement
• Track lifecycle KPIs such as churn, retention, and customer lifetime value

Loyalty & Engagement Programs

• Design loyalty programs, rewards structures, and incentive campaigns
• Evaluate reward effectiveness and redemption behaviour
• Continuously optimize programs based on performance data

Campaign Optimization

• Collaborate with product, marketing, and technology teams to deploy campaigns
• Use data to continuously improve engagement, participation, and retention

Key Skills & Experience

• Customer lifecycle management
• Customer segmentation and behavioural analytics
• Loyalty program design and optimization
• CRM campaign management and automation
• Advanced data analysis with SQL, Power BI / Tableau, and Excel
• Experience with CRM platforms and campaign automation systems
• Experience working with large-scale datasets (100k+ users) preferred

Why Join Us:

Join FatHopes Energy and make a tangible impact on sustainability. You will play a key role in shaping a digital recycling ecosystem that rewards households and businesses for responsible waste management, helping drive environmental change while building innovative customer engagement and loyalty programs.