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Digital Marketing Manager

Husk Power Systems

Husk Power Systems

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Wednesday, June 19, 2024
Company Description

Husk Power Systems (“Husk”) is an award-winning clean energy company serving rural Asia and Sub-Saharan Africa. In 2024, it was named to Fast Company’s list of 50 Most Innovative Companies in the World, ranking #24 overall and #1 in the energy category. In 2023, it was also named the “World’s Best Challenger Brand” in the energy industry. The company’s AI-powered rural energy platform, centered around community solar minigrids, provides 24/7 renewable power to rural households, commercial customers, institutions and small factories. It also delivers a range of other products and services, including e-commerce and credit-financing of quality-assured appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain. Husk’s mission is to superchange economic growth and social well-being in rural communities that are unserved and underserved.

Job Description

Key Responsibilities Include:

  • Develop and execute comprehensive digital marketing strategies that align with business goals.
  • Identify trends and insights to optimize spend and performance based on data-driven insights.
  • Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Collaborate with internal teams to create high-quality content for various digital platforms.
  • Manage and maintain the company’s digital presence, including the website, social media channels, and email marketing.
  • Oversee and optimize SEO and SEM strategies to increase organic and paid search traffic.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Provide actionable insights and recommendations based on performance data.
  • Develop and manage the social media strategy to increase brand awareness and engagement.
  • Monitor social media channels for industry trends and competitor insights.
  • Develop and implement email marketing campaigns to drive customer engagement and retention.
  • Optimize email marketing workflows and strategies.

Qualifications

Essential:

  • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
  • Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results.
  • Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
  • Creative thinker, with ability to work effectively in a cross-functional team environment.
  • Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, PowerBI, Tableau, etc.).
  • Excellent communication, leadership, and interpersonal skills.
  • Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver results under tight deadlines with minimum intervention.
  • Prior experience in a leadership or managerial role, demonstrating the ability to inspire and motivate a team.
  • Willingness to travel as per requirement, not exceeding 10% of the time.
  • Happy to contribute to and collaborate on other related marketing initiatives within the company to drive overall business growth and success.

Additional Information

Job Location: Mumbai

Compensation: 20 LPA