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London, UK

food & water
B. 6–20

Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness for industry, consumers and communities. Mimica is creating the next generation of food expiry labelling that reduces food waste and improves food safety. Our first product, Mimica Touch is a patented bio-responsive food expiry label that reacts to the environment around it and gives tactile information. When it is smooth - the food is fresh, when the bumps can be felt – it is no longer safe to eat.

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