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Senior Marketing Manager

Qualis Flow

Qualis Flow

Marketing & Communications
England, UK · Remote
Posted on Monday, June 17, 2024
England · Fully Remote

Senior Marketing Manager

We usually respond within a day


Who are we?

At Qflow we’re on a mission to transform one of the world’s most pollutive industries: Construction. We help General Contractors and Developers cut waste and reduce their carbon emissions by providing them with the data driven insights they need to deliver productive, profitable, and sustainable projects.

Our team combines construction experience with software engineering and cutting-edge data science to deliver real-time alerts to risks and opportunities during construction.

After successfully raising an oversubscribed Series A investment round and increasing revenues to exceed $1m in ARR, our commercial team is now growing. We are seeking a talented Senior Marketing Manager who is eager to contribute to building a sustainable future. If you are passionate about sustainability, believe that with cutting-edge technology we can address tangible issues, you value radical transparency, unstoppable tenacity and encourage collaboration and curiosity within your team, this opportunity is tailor-made for you.

We are looking for a great all-rounder to help us scale up our marketing impact. You may not be the best at executing on ABM or events, but you know where to find the best and how to lead them to success. You have a great eye for detail and design, so can ensure we can show Qflow in it’s best light, and make it easy for our customers and collaborators to understand and access us. But most of all, you are a great people person, a compelling storyteller and can bring people with you on the journey to transform this incredible industry.

Your team and your role

  • We’re looking for someone to lead our marketing efforts through the development and execution of the company's overall marketing strategy, including demand generation, brand development, product marketing and customer retention.
  • You’ll be working in our Commercial team, working closely with the Sales, Customer Success and Product Teams and reporting to the VP of Growth.
  • Create and manage a comprehensive marketing plan that aligns with the company's business objectives and geared to support new business acquisition and customer retention
  • Develop and manage demand generation programmes designed to deliver a minimum number of highly qualified MQLs per month.
  • Focus on Design, SEO, PR, Social Media & Communications
  • Develop and maintain the company's brand identity, positioning and messaging
  • Develop and manage optimised marketing campaigns and buyer journeys to drive demand and revenue growth in our target markets (including Developers, Contractors, Consultants and Partners).
  • Build and manage customer retention programs that drive customer loyalty and revenue growth.
  • Monitor and report on the success and effectiveness of marketing campaigns, adjusting strategies as needed.
  • Supporting your team and setting them up for success, ensuring they are motivated and have clear expectations on their targets and responsibilities.
  • As a senior business representative, attend industry events and conferences to establish and maintain relationships with influencers, partners, and customers.

Your skills

  • Proven track record in developing and product marketing strategies for scaling B2B SaaS products that align with and leverages sales and customer success.
  • Experience within in the Construction-Tech (ConTech), PropTech or similar industries is a bonus.
  • Deep understanding of digital marketing, including strategies, tactics and tools.
  • Strong leadership and management experience, with success in leading and managing marketing teams and external suppliers.
  • Data-driven and results-focused, with experience in tracking, measuring and evaluating both quantitative and qualitative data to demonstrate impact.
  • Excellent communication and interpersonal skills, with the ability to convey complex ideas and data to diverse audiences.
  • Strong design eye and ability to review and enhance copy and design content created by others.
  • Strong organisational and budget management skills, with the knowledge and understanding of how to create marketing processes that can deliver predictable and measurable outcomes. Experience managing 3rd party suppliers.
  • Passionate about Marketing tech and the latest tools/developments to support the delivery of the company strategy.

    Our offer

    💸 Salary between £60,000 and £75,000, depending on experience
    🏡 Remote-first team (we enjoy meeting up from time to time in our London HQ and we would love to see you there too!)
    💻 Company laptop and tools
    🏝️ 25 days annual leave + 3 days company closure at Christmas + bank holidays
    🤒 Paid sick leave
    🩺 Private medical insurance
    🏥 Critical illness and life insurance
    💰 Pension contribution up to 7%
    👥 Enhanced family policy
    🙋 Paid volunteering days
    ✈️ We allow our employees to work abroad for up to 90 days
    🌎 We’ll offset your annual carbon footprint on your behalf via Ecologi
    📚 Learning & development and career progression opportunities
    🤩 Company social events (online and in person!)

    Our promise

    Creating an environment where everyone feels valued, respected and heard is at the forefront of everything we do. We are committed to providing equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

    We created a culture that extends to all aspects of our operations, including step-free access, as we believe that everyone should have equal opportunities to access our facilities, services, and digital platforms.

    Important Notice: No Recruitment Agencies

    We kindly request that recruitment agencies refrain from contacting us regarding this job posting. We are solely interested in direct applications from candidates. Any unsolicited communication or resumes received from agencies will not be considered or acknowledged. We encourage candidates to apply directly through the provided application process. Thank you for your understanding.

    Remote status
    Fully Remote
    England · Fully Remote

    Senior Marketing Manager

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