Roots Studio

rootsstudio.co

Roots Studio works with Indigenous communities to digitize their cultural works into an online library for licensing, ensuring respect, reciprocity, and remuneration. With over 5,000 unique designs for IP licensing, they have co-developed over 5 million products, creating sustainable collections that bridge cultural heritage and the fashion industry. Their model emphasizes fair profit splits, with 75% of royalties going to artists, fostering economic sustainability in heritage-rich communities. Roots Studio's approach addresses cultural appropriation in fashion by providing a platform for Indigenous artists to share their work globally, while ensuring they are compensated fairly.