Social Media and Content Specialist

• Designing, implementing, and managing a cohesive and creative social media strategy that aligns with the brand's image and objectives.

• Compiling daily/weekly/monthly content planners, including determining content pillars and content formats.

• Collaborating closely with the design and sales team to create, edit, and publish engaging and high-quality digital content (including copywriting/captions, visuals, and video scripts) for all managed social media platforms.

• Ensuring every piece of content is optimized for the unique characteristics of each platform to maximize reach and engagement.

• Actively monitoring and responding to comments, direct messages, and mentions from followers quickly and professionally.

• Routinely monitoring, measuring, and analyzing key social media performance metrics (such as engagement rate, reach, impressions, web traffic, conversions).

• Compiling periodic performance reports (e.g., monthly) that present data, insights, and concrete recommendations for future strategies.

Qualification:

• 2–4 years of experience in social media management or digital marketing. Experience in the retail, FMCG (Fast-Moving Consumer Goods), e-commerce, or digital platform industry is a plus.

• Skilled in analytics tools and social platforms (e.g., TikTok, Instagram, LinkedIn, Meta Suite).

• Proficiency in basic editing software such as CapCut, VN, Lightroom, or Canva. Proficiency in Premiere Pro or DaVinci Resolve is a plus.

• Must have a portfolio of past work (e.g., social media posts, reels, campaigns, or previous content).

• A creative storyteller with a strong sense of branding, aesthetics, and engagement.

• Curious, data-driven, and comfortable turning insights into strategies that deliver measurable impact.