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Marketing Manager - B2B | India | Pune

Sistema Biobolsa

Sistema Biobolsa

Marketing & Communications
Pune, Maharashtra, India
Posted on Tuesday, May 14, 2024

Sistema.bio, creating value from waste.

At Sistema.bio, we firmly believe that the transition to renewable energy, the reduction of global greenhouse gas emissions, and the adoption of regenerative farming are crucial for ensuring a thriving world for both current and future generations.

We manufacture and distribute high-quality, cost-effective biodigesters across Latin America, Asia, and Africa. Our biodigesters empower farmers to convert waste into renewable energy and organic fertilizer, allowing them to reduce their carbon footprint, increase productivity, and operate more efficiently.

By providing access to innovative biodigester technology, Sistema.bio is dedicated to addressing the interconnected challenges of poverty, food security, and climate change.

We are on a mission to reduce 1% of global greenhouse gas emissions 🌱 🌏.

You have the opportunity to become an integral part of this impactful story!

Your mission at Sistema.bio:

Reporting to the AVP MarCom's, you will be in charge of all aspects of marketing to/for funding organizations. This includes, Corporation with their own carbon neutrality initiatives, CSR foundations focused on climate change, health, women’s empowerment, and other related social and environmental issues within Asia pacific region. This will require a creative and non-standard approach where events, learning-lunches, and direct outreach to decision makers is more useful than digital marketing. It is one where white paper, videos, and PowerPoints are typically used whereas pamphlets or other similar promotional materials are not.

You’ll be in charge of:

  • Understanding the funders, both commercial, governmental, and non-profit. The funding partners will be at the core of your work. You will know their pain points and needs, as well as how to reach them. Your insights will shape our approach and you will be responsible for disseminating insights across the marketing and broader organization.
  • Overseeing Funding Partner value proposition and content production to ensure a messaging approach that resonates for different types of funding organizations, in order to “speak their language.” This may include collateral like presentations and videos but may also be part of funding applications.
  • Working with the Digital media associate and agency to devise and execute effective marketing and promotion strategies for different categories of funding partners.
  • Identifying and participating in events, forums and exhibitions to demonstrate Sistema.bio's thought leadership and showcase the potential of biodigesters as a desirable social impact activity and investment.
  • Initiate and monitor outreach initiatives and campaigns, including but not limited to: email and LinkedIn outreach to key decision makers, roundtables with industry associations, webinars, event organization/participation, white papers, and other creative influencer campaigns.
  • Managing our marketing budget to ensure maximum cost-efficiency.



More about YOU:

Education:
Bachelor's Degree or other relevant technical marketing program, communications or Public Relations.

Post graduate courses in Marketing, PR and Corporate Communications are desirable.

Key Experiences & Skills:

- 4-6 years of experience in demand generation, lead generation or similar marketing experience with b2b organizations.

- Experience operating in/with both corporate and nonprofit organizations in sustainability/climate space is highly desirable. You know that the language/goals of commercial companies AND foundations are very different, and you have experience with and feel comfortable operating in both environments.

- Experience creating whitepapers and influencer events/activities is highly preferred.

- Experience drafting content for funding applications is desired.

- Passion to build and execute on marketing strategies that drive significant leads.

- Proficiency in Excel, Salesforce and other tools to drive insights using data and analytics.

-Excellent communication skills in English.


What we offer:


✨ Passion and Purpose: Join a dynamic social impact company, certified B Corp and immerse yourself in an environment where passion, a strong mission and collaborative spirit converge.

🌍 Global Team, Local Impact: Be part of our incredible international team comprising over 360 colleagues across 3 continents. Experience the power of working together toward a common goal that transcends borders.

🍃Balance matters: We understand that your best work comes from a rested and healthy state. Embrace our commitment to work-life balance with a flexible and accommodating work environment designed to suit your needs.

👐 Embrace diversity: Join a vibrant workplace with colleagues representing more than 17 nationalities. At Sistema.bio, inclusivity and diversity are not just values; they are the essence of our culture.

🌱 Grow with us: We foster an autonomous work environment that empowers you to contribute, develop, and take ownership of your projects and work. Join our team of doers in a fast-paced environment where there are plenty of opportunities to grow and learn.

🐄 Farmers are at the heart of what we do: Dedicate meaningful time in the field to develop a deep understanding of the needs and challenges faced by the farmers. Get ready to have your boots on the ground, making a tangible impact where it matters most.

Your journey with us is not just a job; it's a chance to make a lasting impact.

Other important details:

  • This role is a permanent position located in Pune/Mumbai/Delhi and will require extensive travel, amounting to 60% of the job responsibilities.

Eager to witness how we passionately solve humanity's most important problems?

  • Immerse yourself in our Youtube channel featuring customer testimonials, mini documentaries and videos showcasing our impact work.
  • Don’t miss CACA, our award-winning documentary illustrating how our efforts contribute to combating climate change.
  • Check this page to learn more about our commitment to the Sustainable Development Goals.

Sistema.bio is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression.