Senior Director, Demand Generation

At Cornerstone, we’re unlocking human and AI potential through workforce development solutions used by more than 7,000 organisations and 130 million users worldwide. As we evolve how we generate demand globally, we’re looking for a senior leader to bring strategy, structure, and momentum to the centre of our go-to-market motion.

As Senior Director of Demand Generation, you will own the global strategy and execution across three critical functions: Global Campaigns, Digital Marketing, and Account-Based Experience (ABX). This is a highly visible role with real influence — responsible for designing and scaling an integrated, full-funnel demand engine that drives measurable pipeline and revenue impact.

This role is central to how Cornerstone grows.

In this role you will…

Lead and shape global demand strategy

• Own the global demand generation strategy and operating model across Campaigns, Digital, and ABX.
• Define priorities, investment trade-offs, and execution frameworks that balance global scale with regional relevance.
• Translate business priorities into integrated, full-funnel, multi-channel programs that drive pipeline, engagement, and revenue.

Build an integrated demand engine

• Design and execute global campaign architectures that combine compelling narratives, ABX personalisation, and digital engagement.
• Ensure consistent messaging and experience across paid media, web, social, email, and account-based channels.
• Partner closely with Product Marketing, Content, Creative, Field Marketing, and Sales to ensure all programs are aligned and mutually reinforcing.
• Drive strong collaboration between global and regional teams — enabling localisation without losing strategic cohesion.

Lead, develop, and scale teams

• Lead and mentor a high-performing global team across ABX, Digital Marketing, and Global Campaigns.
• Build clear operating rhythms, processes, and ways of working that improve speed, scalability, and effectiveness.
• Foster a culture of accountability, experimentation, and continuous improvement.

Drive commercial impact and optimisation

• Serve as a primary marketing partner to Field Marketing leading , aligning on pipeline strategy and demand priorities.
• Establish and own KPIs across campaigns, ABX, and digital — including pipeline contribution, engagement, conversion, and ROI.
• Monitor performance holistically and use insights to continuously optimise programs and investment.
• Manage budgets and resources to maximise impact and efficiency at scale.

You have what it takes if you have…

• 10+ years of leadership experience in global demand generation, digital marketing, and integrated campaign strategy within a B2B SaaS environment.
• A proven track record of building and scaling pipeline engines that directly contribute to revenue growth.
• Deep experience designing and executing full-funnel, multi-channel programs, including ABX and account-based motions.
• Strong understanding of modern marketing technology ecosystems — ABX platforms, marketing automation, analytics, and digital advertising.
• Exceptional leadership and influencing skills, with experience aligning global, cross-functional teams.
• A builder’s mindset — comfortable operating in complexity, designing systems, and continuously improving how things work.
• Passion for innovation and staying ahead of trends in integrated marketing, personalisation, and digital engagement.

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards:

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 186200 - 297900 USD.

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Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433.

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