Customer Marketing Specialist

Customer Marketing Specialist

The Customer Marketing Specialist supports customer advocacy, engagement, and expansion marketing activity across APJ.

The role is responsible for the execution and coordination of installed-base customer marketing programs, including advocacy, community, and engagement initiatives, in support of expansion objectives.

In this role you will:

• Execute customer advocacy, engagement, and expansion marketing programs across APJ.

• Coordinate timelines, deliverables, and inputs across Marketing, Sales, and Customer Success.

• Support campaign setup and execution in marketing and CRM systems in partnership with Marketing Operations.

• Manage customer reference requests, including identification, approvals, scheduling, and tracking.

• Coordinate development and delivery of advocacy assets with Content and Creative teams.

• Support Champion programs, customer recognition activity, and Go-Live milestones.

• Support planning and delivery of APJ User Groups and virtual community programs.

• Manage swag, gifting, and basic vendor coordination for customer programs.

• Maintain seller-facing expansion assets to ensure accuracy and availability.

• Prepare reporting across advocacy, engagement, community, and expansion activity.

• Maintain accurate data and disciplined use of marketing and project management tools.

Measures of Success

• ≥95% of customer marketing programs delivered on time.

• ≥95% accuracy in campaign execution, reference tracking, and reporting.

• ≥90% of approved customer reference requests supported within agreed service levels.

• Average reference turnaround time of ≤10 business days.

• 100% compliance with approved tools and processes.

You've got what it takes if you:

• Have 2 years’ experience in B2B marketing execution or operations.

• Strong organisational skills and attention to detail.

• Experience using marketing and CRM tools (e.g. Marketo, Salesforce, Asana).

• Clear written communication and stakeholder coordination skills.

• Experience supporting regional or multi-market teams preferred.

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards:

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 615400 - 984600 PHP.

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