Performance Marketing Manager

The Performance Marketing Manager is responsible for the performance and efficiency of paid marketing and account-based marketing programs supporting new-logo pipeline acquisition across APJ.

This role supports qualified pipeline generation through targeting, paid activation, and ongoing optimisation, and contributes to expansion activity where paid and ABM programs can support deal progression.

In this role you will...

• Partner with Marketing Operations to ensure accurate tracking, attribution, and data integrity
• Provide regular reporting on paid and ABM performance, including pipeline contribution, conversion, and ROI
• Partner with Revenue Marketing leadership to align paid activity to priority accounts and expansion motions
• Support approved expansion plays through targeted ABM and paid activation
• Execute paid components of global and regional campaigns aligned to field, sales, and advocacy activity
• Manage paid media execution across APJ within agreed budgets and plans
• Optimise targeting, messaging, channel mix, and spend allocation based on performance data
• Monitor conversion rates, disqualification reasons, and pipeline progression
• Own performance of paid and ABM-sourced demand through the funnel from MQL to SQO
• Translate agreed targeting and pipeline priorities into paid and ABM activation plans
• Activate campaigns across paid search, paid social, ABM platforms, content syndication and third party media where approved
• Execute paid marketing and ABM programs aligned to priority new logo accounts, ICPs, and regional GTM priorities

Measures of Success

• Reporting is accurate, timely, and supports performance management and decision-making
• Targeting, messaging, and channel mix are continuously optimised based on performance
• Programs support qualified demand, pipeline contribution, and efficient use of spend
• Paid and ABM programs are executed effectively and aligned to regional priorities
• Tracking and attribution are maintained in partnership with Marketing Operations

You’ve got what it takes if you have…

• Experience leading and developing junior performance or revenue intelligence roles
• Experience working with Marketing Operations on tracking, attribution, and data accuracy
• Strong capability in analysing funnel performance and pipeline impact using reporting tools and spreadsheets
• Experience managing paid media across Google Ads and LinkedIn Campaign Manager
• Hands-on use of Marketo (or equivalent), Salesforce, and ABM platforms such as Demandbase or 6sense
• Experience in B2B performance marketing and account-based marketing in a SaaS or enterprise environment
• Commercial, data-driven decision making and strong cross-functional collaboration skills

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards:

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: - AUD.

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