Designation: Deputy Manager

Role: Category -Consumer Product

Department: Epharmacy

Location: Gurgaon

About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare understandable, accessible and affordable for all Indians. Over the past three years, we've worked to build a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+ cities– And we’re just getting started. Leading the chart as one of the top consumer health platforms through ePharmacy, eDiagnostics, e-consult and offline stores, Tata 1mg has delivered over 15M ePharmacy orders, 2M eDiagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+ people enabling us to deliver on our mission consistently.

Know more about us: https://www.1mg.com/aboutUs

Brief about the team

The Consumer Products team at Tata 1mg is a center of excellence within Category Management, driving private label product launches. They identify opportunities, work with vendors to develop high-quality products, and manage the full product lifecycle from concept to sales across e-pharma, institutional, e-diagnostics, and retail channels.

What will you do

We are looking for a strategic Category Manager to lead and grow our VMS portfolio, owning strategy, product roadmap, market analysis, pricing, positioning, and performance insights. The ideal candidate is data-driven, passionate about consumer health, and focused on creating products loved by consumers.

• Own VMS category P&L and long-term strategy
• Define GTM, pricing, and product positioning
• Identify and launch high-potential products with R&D & Regulatory
• Benchmark formulations, formats, and delivery systems globally
• Conduct market research, consumer insights, and feedback loops
• Track competitors, pricing, discounts, reviews, and portfolio gaps
• Monitor sales, margins, velocity, and ROI across channels
• Optimize product mix for revenue and LTV. Collaborate cross-functionally for timely, compliant launches

What we are looking for

• MBA (preferred) or Graduate with 4–7 years in D2C, Nutraceuticals, Consumer Health, or E-commerce
• Experience in VMS or wellness/nutrition categories preferred
• Strong commercial acumen and analytical skills
• Strategic thinking and category visioning
• Product lifecycle management (concept to shelf)
• Proficient in data analysis, Excel modeling, and pricing tools
• Understanding of consumer behavior and wellness trends
• Excellent communication and stakeholder management
• Execution-oriented with ability to multitask
  
  
  

Why Join Us?

Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral part of the customer experience team will provide a great opportunity to scale up a business to great heights by leveraging the existing capabilities of Tata 1mg.

Disclaimer

Tata 1mg is proud to be an Equal Opportunity Employer. All employment decisions at Tata 1mg shall be made without discrimination, harassment or less favorable treatment of any employee or job applicant, either directly or indirectly, on the grounds of age, color, physical ability, ethnic origin, nationality, religion, gender, family status, marital status, prenatal status, gender reassignment, or sexual orientation. All employment decisions are based on business needs, job requirements, competence and merit