Role: Category Management

Department: Consumer Products

About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare understandable, accessible and affordable for all Indians. Over the past three years, we've worked to build a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+ cities– And we’re just getting started. Leading the chart as one of the top consumer health platforms through ePharmacy, eDiagnostics, e-consult and offline stores, Tata 1mg has delivered over 15M ePharmacy orders, 2M eDiagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+ people enabling us to deliver on our mission consistently.

Know more about us: https://www.1mg.com/aboutUs

Brief about team

Consumer Products team is a center of excellence within the Category Management vertical of Tata 1mg. The team works closely with the org-wide leadership team, business, product, growth, and category teams to identify & execute opportunities to launch private label products under Tata 1mg brand name. The team works to identify private label product opportunities & develops in-depth understanding of products to be launched. The team works with vendor partners for developing high quality products & owns the complete lifecycle of product from conceptualizing to owning sales across channels. The projects span across business verticals including e-pharma, institutional business, e-diagnostics and retail.

Job Summary:

We are seeking a highly driven and strategic Category Manager to lead and scale our Vitamins, Minerals & Supplements (VMS) portfolio. This is an end-to-end ownership role responsible for category strategy, product roadmap, market sizing, competitive intelligence, pricing, positioning, and performance marketing inputs. The ideal candidate will be passionate about consumer health & wellness, data-led decision making, and building consumer-loved products.

What will you do:

Category Ownership & Strategy

- Own and drive the complete P&L for the VMS category

- Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts

- Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

New Product Development (NPD)

- Identify high-potential products backed by data, consumer insights, and scientific trends

- Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs

- Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers

Market Research & Consumer Insights

- Conduct deep-dive market mapping: size, segments, price bands, consumer personas

- Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools

- Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor & Pricing Benchmarking

- Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)

- Continuously track pricing, discounting, content, ratings/reviews, and formulation USP

- Identify gaps in portfolio vs. leading brands

Performance Analysis & Growth

- Monitor category sales, contribution margins, and velocity across online & offline channels

- Liaison with Growth & Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution

- Optimize product mix to maximize revenue and consumer lifetime value (LTV)

Cross-Functional Collaboration

- Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital Marketing

- Ensure alignment on timelines, documentation, and commercial readiness for launches

What are we looking for:

- MBA (preferred) or Graduate with 4–7 years of experience in D2C Brands, Nutraceuticals, Consumer Health, or E-commerce category roles

- Experience with VMS or related wellness/nutrition categories is highly desirable

- Strong commercial acumen and analytical skills

Skills & Competencies:

- Strategic Thinking & Category Visioning

- Product Lifecycle Management (from concept to shelf)

- Data Analysis, Excel Modelling, Pricing Tools

- Deep understanding of consumer behavior and wellness trends

- Excellent communication and stakeholder management

- Execution-oriented mindset with ability to multitask

Why join us?

Tata 1mg provides one of the most exciting and high growth environments to work in. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral part of the Private Label team will provide a great opportunity to scale up a business to great heights leveraging the existing capabilities of Tata 1mg.