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Social Media Marketing Manager (Digital)

TurtleTree

TurtleTree

Marketing & Communications
San Francisco, CA, USA
Posted on Sunday, February 11, 2024

About TurtleTree

We want to make the world a better place. We want healthier lives, no animal cruelty, and the planet to be used for the betterment of society. This is TurtleTree’s mission. We are creating world-class food products for these purposes, and now we need a world-class team to push that vision. Come work with scientists, creatives, strategists, and amplify an amazing vision out to the world.

Our Culture

TurtleTree is home to a truly global collective of some of foodtech’s brightest talent. We are explorers, dreamers, and innovators, all different in our own ways but united by a singular desire to change the world for the better.

As part of Team Turtle, you will be empowered to think, act, and lead in an environment that thrives on healthy differences of opinion. You will be celebrated as an individual, even within a whole that exceeds the sum of its parts. Above all, you will start and end each day with work that matters, that often feels like play, and that genuinely expresses a social conscience you can take pride in.

Social and Digital Marketing Manager

Here’s how we like to partner with you:

As TurtleTree's Social and Digital Marketing Manager, you will be pivotal in driving our business expansion as we bring sustainable and non-animal ingredients to the world. You will be responsible for developing, executing, and measuring social, digital, paid, and email strategies, programs, and campaigns that drive awareness, education, and engagement with a global audience, growing our following base, creating compelling conversations, engaging influencers while helping to drive B2B lead generation across our digital channels. You will collaborate closely with cross-functional teams, including marketing, product, sales, and science.

Important Information : TurtleTree's Human Resource team sends email from the domain “@turtletree.com” only. We have no other domain name. To verify our staff's contact is genuine, you may directly report to hello@turtletree.com.

Social Media Management:

  • Develop and execute comprehensive social media strategies to promote brand awareness and drive engagement.
  • Create and manage content calendars.
  • Stay updated on industry trends and competitor activities to optimize social media efforts.
  • Actively foster and manage an online community to deepen customer relationships and loyalty.

E-mail Marketing Management:

  • Develop and execute targeted email marketing campaigns to nurture leads, engage current clients, educate, and drive conversions.
  • Collaborate with the marketing team to create compelling email content that aligns with overall marketing strategies and goals.
  • Segment email lists based on demographics, behaviors, and other relevant criteria to optimize campaign effectiveness.

Paid Media Management:

  • Develop and implement paid media campaigns across various platforms, such as Google Ads, LinkedIn Ads, and other relevant channels.
  • Collaborate with the marketing team to align paid media strategies with overall marketing goals and target audience segments.
  • Conduct keyword research, audience targeting, and ad placement strategies to optimize campaign performance.
  • Coordinate paid media efforts with social media, email marketing, and influencer programs to create a cohesive and integrated marketing strategy.

Influencer Program Management:

  • Develop and implement an influencer marketing program to leverage key industry influencers and thought leaders.
  • Identify and build relationships with relevant influencers aligned with the company's values and target audience.
  • Negotiate and manage contracts, agreements, and partnerships with influencers to ensure mutual benefit.
  • Collaborate with influencers to create engaging, authentic content that resonates with the target audience.
  • Ensure compliance with legal and ethical standards in influencer marketing, including disclosure guidelines and regulations.

Content Creation:

  • Work with the creative team to develop compelling creative that aligns with brand messaging and resonates with target audiences.
  • Generate creative and compelling content for social media channels, paid media, and e-mail.
  • Work cross-functionally across the company to ensure content aligns with overall brand messaging and marketing and sales goals.
  • Manage website content and updates.

Analytics and Reporting:

  • Establish key performance indicators (KPIs) for social, email, paid, and influencer campaigns.
  • Utilize analytics tools to measure the performance of campaigns and digital assets, providing insights to optimize future campaigns.
  • A/B test campaigns to optimize open rates, click-through rates, and overall campaign performance.
  • Analyze (Return On Investments) ROI for campaigns and programs.
  • Regularly report on the impact of social and influencer activities on brand awareness, engagement, and other relevant metrics.

Budget Management:

  • Develop and manage the social and digital budgets, ensuring cost-effectiveness and maximum impact.
  • Negotiate favorable terms and agreements with partners to optimize budget utilization.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing strategy and execution.
  • 5+ years experience working in social media, paid media, and email marketing.
  • Strong experience with LinkedIn.
  • Experience with B2B marketing strategies and audience targeting.
  • Knowledge of social publishing, listening, and email marketing tools such as SalesForce, Hootsuite, MailChimp, Sprinkler, and Sprout Social.
  • Proficiency in digital media platforms, analytics tools, and digital asset management software.
  • Knowledge of data privacy laws and compliance.
  • Understanding of SEO across digital assets.
  • Excellent written and verbal communication skills.
  • Experience with graphic design tools and video editing platforms. Video and photography skills are a plus.
  • Creative mindset with the ability to think strategically and project management.
  • Ability to work with a globally based team.