Data collection agency for Social Impact Measurement of Ubongo’s Educational Content

Client: Ubongo International

Requesting Team (s): Education and Research

Unit: Monitoring and Evaluation

Title: Social Impact Data Collection Pilot

Number required: 8 Enumerators (4 in Tanzania, 4 in Uganda)

Project Ubongo x Impact Track – Measure What Matters Africa

Location : Uganda (Kampala and chegejwa) and Tanzania (Morogoro and Zanzibar)

Proposed Start Date: September 17 – September 30,2025 (subject to adjustment based on field context and methodology)

Duration: 10 working days ( 2 days mobilisation of participants, 1 days training, 7 days data collection)

Introduction

Ubongo is committed to producing inclusive, high-quality edutainment content across various platforms, including radio, TV, and digital channels. By 2028, we aim to reach over 100 million children and achieve measurable educational outcomes. Ubongo is Africa’s leading edutainment company, reaching over 32 million families through localized multimedia content. To strengthen evidence of its long-term impact, Ubongo is launching a Social Impact Measurement exercise in partnership with Impact Track under the “Measure What Matters Africa” initiative.

Background to the Goal-Level Indicator

Originally framed around SDG 4.1.1 (literacy/numeracy), Ubongo’s revised MEL Plan (2024–2028) recognizes the need for a higher value and holistic goal-level indicator reflecting the broader social, behavioral, and attitudinal outcomes of its educational programs. This shift responds to constraints in accessing standardized EGRA data and builds on demand for inclusive, scalable, and values-based learning metrics. Despite wide reach, Ubongo lacks consistent data on the real-world impact of its content on children’s confidence, motivation, aspirations, and caregiver-child engagement. Past studies have been context-specific or one-off and largely aimed at proof of concept around the models capability to improve children's learning outcomes . There’s a need to institutionalize social impact tracking across core markets. Ubongo was awarded the Measure what matters Africa Award by Impact Track in April 2025 and has decided to use the opportunity to deploy a hybrid measurement system with a validated social impact questionnaire and real-time analytics dashboard. This solution will be piloted in Tanzania and Uganda in collaboration with enumerators and Ubongo’s local partners.

Objectives

• Measure the perceived social impact of Ubongo shows on children and caregivers.
• Assess differences across viewing modalities, age, gender, and location.
• Build internal capacity and partnerships for continuous impact tracking.
• Use data to iterate and improve the Ubongo Theory of Change.

Roles and Responsibilities

• Attend a 1-day training on use of digital survey tools and the social impact questionnaire.
• Mobilize and interview eligible caregivers in assigned field areas.
• Support language interpretation or translation where necessary (especially in rural settings).
• Accurately record metadata on response modality (e.g., self-filled or enumerator-assisted).
• Obtain informed consent before interviews and ensure adherence to ethical protocols.
• Flag and escalate technical or fieldwork challenges to the Ubongo MEL Officer or Coordinator.
  Submit timely and clean datasets, field notes, and feedback logs after each data collection round.
  
  

Qualifications

General (All Enumerators):

• Diploma or higher in Education, Social Sciences, Development Studies, or related fields
• Proven experience in digital data collection platforms (ODK, KoboToolbox, SurveyCTO)
• Strong interpersonal and communication skills
• Fluency in English and Kiswahili or relevant local languages
• Demonstrated experience working with caregivers, children, or in education-related projects
• High ethical standards, professionalism, and reliability
  
  

Specific Requirements – Enumerators:

• Bachelor’s degree in Education, Social Sciences, Development Studies, Education Research, or M&E
• Minimum 2 years of experience conducting qualitative research in Uganda and Tanzania
  Demonstrated work in Early Childhood Education (ECE), primary education, or large-scale education projects
• Experience in humanitarian contexts, especially within refugee or displacement settings
• Fluency in English, swahili and at least one Ugandan local language
• Strong analytical, narrative writing, and presentation skills
  
  

Support Provided

• Enumerators will receive:
  • Daily per diem and transport allowance based on field site
    Training materials, digital devices (if needed), consent forms, and local facilitator guidance
  • Supervision by Ubongo MEL Officer and in-country field coordinators
  • Opportunities to contribute to real-time dashboard insights and impact narratives
    
    

Application Submission

Please submit:

• A Cover letter (1page)
• CV (3 pages)

Send to:
phillip@ubongo.org with copy to salma@ubongo.org Deadline for submission: 12th September, 2025.