Head of Marketing and Communications
AirEx
Job Title: Head of Marketing and Communications
Department: Commercial
Reports to: CCO
Location : Hybrid with a minimum two days per week in AirEx’s central London office, infrequent UK travel required
Please note that the focus of the role is primarily account marketing targeting key decision-makers and that this is not a purely digital marketing role.
About AirEx
AirEx is a growing construction and climate tech company dedicated to ending fuel poverty and combating climate change with affordable smart home solutions. Our mission is to create warm and healthy homes for everyone in need. We have designed and manufactured the world's first smart air brick, helping households and landlords reduce energy use while maintaining air quality. Our easy-to-install, user-friendly technology is revolutionising the retrofit market.
Position Overview
AirEx seeks a motivated Head of Marketing to naivigate commercial goals through strategic and hands-on leadership. This role works closely with internal teams, particularly the commercial team, to support sales and scale the business, with opportunities to grow as the company expands.
This role is perfect for an enthusiatic marketer eager to grow and make an impact. You'll work on a life-changing product, manage your own tasks, and enjoy a flexible, dynamic environment as part of a small, committed team. Join a fun, problem-solving atmosphere with talented colleagues dedicated to the mission.
Joining a company at our stage of growth as a marketer is not like a regular marketing role so please be sure you are ready for this step in your career and fully grasp the wonderful opportunity and high demand before jumping in. Perhaps read this article: newsletter.mkt1.co/p/expect-in-startup-marketing-role..
Candidates must be passionate about AirEx’s mission to tackle fuel poverty and climate change, with proven expertise in guiding marketing in a fast-paced, innovative environment. Join a diverse, dynamic team combining innovation, design, engineering, and science to address decarbonisation challenges.
Please consider applying, even if you don't meet all the requirements described below.
RESPONSIBILITIES
- Develop and execute marketing and communications strategies to expand UK and global partnerships and customer base.
- Manage day-to-day marketing operations and overall strategic direction.
- Collaborate with Sales to plan and implement B2B prospecting and pipeline-building activities.
- Guide B2B engagement via campaigns, paid ads, content, PR, events, and trade shows.
- Create and manage B2B content, including website copy, case studies, social media, sales materials, and communications.
- Oversee LinkedIn and other social media platforms for B2B marketing.
- Pursue PR opportunities through blogs, press releases, and articles to boost brand reputation and growth.
- Manage thought leadership initiatives targeting B2B and government sectors to raise market awareness and shape policy.
- Support quarterly investor communications.
- Manage marketing budgets and financial goals.
- Coordinate with product and commercial teams for market research and product launches.
- Maintain and ensure brand consistency across messaging, tone, and visuals.
- Basic design skills (e.g., Canva) are a plus.
QUALITIES
- Motivated self-starter with a proactive, hands-on approach.
- Strategic, commercial thinker with data-driven decision-making skills.
- Problem-solver with a "can-do" attitude, thriving in fast-paced environments.
- Passionate about tech innovation benefiting vulnerable communities.
- Positive, creative, and a critical thinker with strong reasoning skills.
- Intellectually rigorous in marketing principles and skilled in execution.
- Motivated and eager to grow with the company, taking on greater responsibilities.
- Strong presence, establishing marketing as a vital, value-driven function.
- Goals-driven and results-focused.
QUALIFICATIONS
- Extensive marketing management experience, including product marketing (B2B tech preferred) with a proven track record of launching innovative products.
- Strong internal and external communications expertise.
- Skilled in developing and evaluating B2B marketing strategies.
- Proficient in executing diverse activities: events, social media, PR, direct marketing, advertising, and digital.
- Exceptional written and verbal communication, with excellent copywriting skills.
- Experienced in managing agencies and freelancers.
- Entrepreneurial, creative, and impact-focused with budget-conscious strategies.
- Versatile generalist, adept at testing and optimising various engagement channels.
- Capable of establishing marketing frameworks and collaborative processes.
- Natural relationship builder with strong stakeholder rapport.
- Construction or retrofit sector experience is a plus but not essential.
- Design skills (e.g., Canva) are a plus.
Company Values
At AirEx, our values are the foundation of everything we do.
- Compassion: We are driven by a deep sense of compassion and social awareness, committed to making a positive social impact on people's lives.
- Simplicity: We value simplicity in design and function, believing that modern technology can enhance even the most basic objects. Ease of installation and use is a critical design principle.
- Reliability: We base our decisions and claims on solid scientific evidence and work with top researchers to build a better understanding of our field.
- Sustainability: We pursue environmental sustainability through our desire to fight climate change!
BENEFITS
- 28 days annual leave + bank holidays
- Private Medical Insurance
- Life Assurance
- Salary Sacrifice Pension Scheme
- Flexible working: combination of home-based/on-site/office-based work (London HQ) - minimum 2 days in the office a week
How to Apply
If you are passionate about AirEx's mission, have a strong background in marketing, and are ready to make a significant impact on combatting fuel poverty and climate change, we encourage you to apply by sending your CV and a cover letter outlining your relevant experience and your alignment with AirEx's values to recruitment@airex.tech
AirEx is an equal opportunity employer, and we encourage candidates of all backgrounds to apply.